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Hi there! I’m Julia Luo, a product designer who’s trying her best ︎. I believe in responsible design, fun colors, and mentoring the next generation of designers.  

Work —

Meta, Responsible Innovation and Ethics
JAN 2022 — SEPT 2022

Responsibility Pathfinder ->
Designed a 0—1 internal tool to help teams at Meta navigate the various processes and reviews to launch high quality and responsible products. 
Activities included:
  • Building a North star vision for leadership and internal publication
  • Fully functioning prototypes for rapid user testing 
  • Information architecture development
  • Journey mapping workshops 

Meta, Small Business Products and Growth
AUG 2019 — JAN 2022

Business Completion Meter ->
  • An onboarding module for small businesses to learn how to manage their presence on the Facebook App and Facebook Business Suite
  • I drove several initiatives around onboarding that influenced our org level growth and retention strategy to emphasize onboarding specifically. 

COVID-19 Business Resources -> 
  • I pushed forward the idea and was the sole designer for COVID-19 Business Resources, a guidance hub for small businesses in the Facebook App.
  • This hub had over 60 million visitors across 75 countries with an engagement rate of 30-45%.